Saturday, 26 January 2013

Yahoo! Philippines News - Latest Philippines News & International News Headlines: US FTC study taking aim at marketing of booze on social media

Yahoo! Philippines News - Latest Philippines News & International News Headlines
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US FTC study taking aim at marketing of booze on social media
Jan 25th 2013, 10:10

The Federal Trade Commission (FTC) plans this summer to recommend ways that the alcoholic beverage industry can better protect underage viewers from seeing its advertisements online.Distillers, brewers and wineries pour millions of dollars into brand promotion on Twitter, Facebook and other social media, and industry critics contend they are not doing enough to prevent young consumers from receiving these messages. ...

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